Do You Want the Pictures on Your Online Shop to Look Catchier? Check The Following Tips Below – For those of you who are currently starting an online business, you have to be able to attract prospective buyers so that they are interested enough in your products. One of the things you can do is enhancing the visual aspect of your product.
The picture of a product really determines the trust and interest of potential buyers in your product. Usually, when we want to buy a product online, we tend to pay attention to the picture of the product in detail. When customers see that the products you offer don’t look attractive or doubtful in terms of quality, they may choose to shop on other online stores.
The problem is, there are quite a lot of online shop owners who still underestimate the quality of their product’s pictures which makes their online business seems to be less trusted and interesting. Speaking of which, here are some tips for those of you who are currently running an online shop and want to improve the quality of your product pictures so that they will attract more buyers.
Create a Unique Image Template
Start making your online business branding by giving a special characteristic in each of your product visual. With this, your customer will easily identify your product. This specific template for your product visuals must also be adjusted to the characteristics of your store.
You can choose a color that represents the type and character of your online shop business, then choose a font that is unique and easy to read. Moreover, don’t forget to pay attention to the composition of your product image elements so that they are balanced and easy to understand.
Later, the chance that they will repurchase your products is higher, especially if they have a pleasant shopping experience!
Hire a Professional Photographer
For those of you who are unfamiliar with using cameras and photography techniques, you can hire a professional photographer. Professional photographers have cameras and other supporting tools, a studio and photo shooting backgrounds, and photography skill that can make your product visuals look more interesting.
You can convey your ideas or description of what kind of visual you want to apply to your product to the photographer. Usually, the photographer will provide several options and input for your product image. When it is finished, you can check the results and make sure they are in accordance with what you want.
For those of you who have a limited budget, you can ask a beginner photographers via forums like Facebook groups or on several photographer websites such as GetCraft, SociaBuzz, etc. Usually, many of these beginner photographers want to practice their photography skills and look for projects to compile portfolios.
Look for Free Image Provider Sites
Don’t have the budget or resources to create your own product photos? Don’t worry! If you are a reseller, this trick can also be used by taking a picture of the brand from its official website and then combining it with a custom template made by yourself.
However, make sure the pictures you take are suitable and represent your product correctly. Don’t let your customer feel disappointed because of the difference between the products displayed in the pictures and the one they will receive.
Customize the Image Themes with Your Products
Adjust the background theme and decoration of your product image with the theme of your store. This is an important thing to do in order to make customers eager to buy your product. Psychologically, customers who shop online always imagine themselves using your product.
For example, when you sell perfume with floral fragrances, try to include additional floral backgrounds in the photo to make it look more thematic, or suppose you sell accessories, you can take photos of your products on models with the matching clothing style. It is very important to provide context for using your product.
After you have a good quality image to your liking, don’t forget to include a watermark on your product picture. This is to avoid image theft that could come even from your rival stores. Moreover, adding a watermark also makes it easier for you to identify the source of the image when your product photos are widely spread, and also making it easier for potential buyers to find your online store or business.
So, those are the 5 tips to make product images of your online store to look more attractive. It’s time to start enhancing your product’s visuals to gain a bigger profit!
For those of you who sell your products on a website, don’t forget to integrate DUITKU payment gateway into your online store. With DUITKU, you can receive payments automatically 24/7 directly on your website or online app. DUITKU has been licensed and supervised by Bank Indonesia, so all your transactions will definitely be more secured. Let DUITKU take care of your transaction!